Digital Marketing News: Social Storefront, The Trust Project and Facebook’s New App

Digital Marketing News: Social Storefront, The Trust Project and Facebook’s New App

Social Content is the New Storefront [Infographic] Regardless what others might say, social content is here to stay. Instead of heading to local storefronts, consumers are now heading to social media platforms to find what they need in the in and off-season. Social Media Today Google tries to bring more transparency to news content with help from The Trust Project Google has teamed up with The Trust Project that works with over 75 news … [Read more...]

How B2B Brands are Getting Creative on Twitter with 280 Characters

How B2B Brands are Getting Creative on Twitter with 280 Characters

Could you imagine pulling an Oreo cookie out of its sleeve to find four chocolate wafers and two layers of cream filling? Or taking home a six-pack of beer and somehow discovering 12 bottles crammed inside? It’d be discombobulating to say the least, and that’s how many of us marketers are feeling about Twitter’s recent decision to double its character limit to 280. The 140-character tweet felt as natural and familiar as 10 organic listings on a … [Read more...]

How to Use Big Wins to Drive Continuous Content Marketing Performance

How to Use Big Wins to Drive Continuous Content Marketing Performance

Like all brands or marketers, you’ve likely experienced a few content marketing campaign mishaps in your day. Despite your best efforts, sometimes a campaign just doesn’t quite reach its objective or it outright flops. And when this happens your disappointment typically spurs you into action as you work furiously to pin down exactly where you went wrong. On the flip side; however, you’ve also experienced some big wins in your day. Some of those … [Read more...]

How We’re Building a Digital Advertising & SEO Dream Team

How We’re Building a Digital Advertising & SEO Dream Team

In today’s competitive and content-saturated digital landscape, SEO is no longer a stand-alone, sure-fire way to grab audience attention in the search results. As a result, the role of a search marketer is transforming beyond the traditional walls of organic SEO and merging with the world of digital advertising — and the hunt for skilled marketers with the right mix of both skillsets is heating up. At TopRank Marketing, we’re taking part in that … [Read more...]

Digital Marketing News: Email vs. SMS, Twitter Trolls Itself and Google’s AI Wizard

Digital Marketing News: Email vs. SMS, Twitter Trolls Itself and Google’s AI Wizard

Email vs. SMS: Battle of the Heavyweights [Infographic] In a battle of email vs. SMS, who is the winner? This infographic shows the differences between the two tactics in terms of volume, engagement, preferences and effectiveness by medium. MarketingProfs Twitter trolls itself on new 280 character limit As you may have heard via everyone’s favorite venting platform, Twitter has increased their allotted character count to 280. While many are … [Read more...]

Report: What Marketers Need to Know About the ‘State of Video Marketing’

Report: What Marketers Need to Know About the ‘State of Video Marketing’

These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In fact, according to a Think With Google study, 50% of internet users said they’ve looked for videos related to a product or service before visiting a store. But as more brands and marketers jump on the video … [Read more...]

Here we Grow Again: Welcome New VP Katie Uphus to TopRank Marketing

Here we Grow Again: Welcome New VP Katie Uphus to TopRank Marketing

TopRank Marketing evolved from PR to digital marketing agency in the mid 2000’s, right about the time our new VP of Operations got into agency project management. Twelve years and multiple advancements from a creative agency Director of Production to Senior Director of Operations later, Katie Uphus has now joined the team as Vice President at TopRank Marketing. Talent is what makes our agency magical for our B2B clients and we’re excited to … [Read more...]

4 Characteristics of an Out-Of-This-World Agency Partnership

4 Characteristics of an Out-Of-This-World Agency Partnership

Who was the first person to set foot on the moon? Of course the answer is Neil Armstrong — who else? But, actually, the question really is “who else?” In order for Armstrong to walk the moon, there were innumerable individuals who contributed something large or small to get him there. His mom and dad, Mission Control, fellow astronaut and crew member Buzz Aldrin, a nation of taxpayers — and the list goes on. What’s the point? Simply put, there’s … [Read more...]

Should I Hire an In-House Digital Marketing Specialist or Tap an Agency for Help?

Should I Hire an In-House Digital Marketing Specialist or Tap an Agency for Help?

The digital marketing landscape is changing at a rapid pace, with many organizations planning to up their budgets and diversify their tactics in the coming years. In fact, according to Forrester research, CMOs will spend nearly $119 billion on search marketing, display advertising, online video and email marketing by 2021. “Over the next five years, search will lose share to display and social advertising while video will scale,” Forrester said. … [Read more...]

What You Need to Know About Optimizing Content for Voice Search

What You Need to Know About Optimizing Content for Voice Search

Thanks to the emergence of technologies such as mobile personal assistants, Amazon Echo, Google Home, Cortana, and others, there’s no doubt that voice search is on the rise. These days, consumers can send text messages while driving or use a mobile personal assistant to complete simple actions. In fact, Gartner predicts that about 30% of searches will be conducted without a screen by 2020. In addition, another study from ComScore, states that … [Read more...]

4 Spooky Marketing Lessons from Classic Halloween Monsters

4 Spooky Marketing Lessons from Classic Halloween Monsters

Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey). The only obligations for Halloween are to play dress up and eat candy! Not to mention I’m somewhat partial to the holiday’s aesthetic. Give me skulls and bats over tinsel and garland any day of the week, and twice on Friday the 13th. Sure, there’s a … [Read more...]

Be the Best Answer: 5 Steps to Grow Influence for Your Brand

Be the Best Answer: 5 Steps to Grow Influence for Your Brand

“Be the Best Answer” is an expression my team and I have used many times in client strategy planning, training, presentations, webinars, blogging, and in my book Optimize about the intersection of search with owned, earned, paid and shared media. Being present in a relevant, credible and useful way on all the channels where buyers are looking is a powerful (but often difficult to execute) way to provide the kinds of customer experiences … [Read more...]

Digital Marketing News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping

Digital Marketing News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping

Need help understanding Machine Learning? We now live in an age where machines can teach themselves without human intervention. Sound scary? It should. Scary amazing that is. Applications for machine learning extend from marketing to medicine to interstellar space travel. Find out what Machine Learning is, how it works, and how it will change the world.  Infographic. Google’s New AI Is Better at Creating AI Than the Company’s Engineers. Google … [Read more...]

How 7 Brands Connect With Audiences Through Long-Form Video Content

How 7 Brands Connect With Audiences Through Long-Form Video Content

Content comes in many forms, including social media messages, blog posts, video, and more. But video is largely ignored with only 30% of B2B marketers believing video will be critical to their content marketing success. Considering video accounts for 74% of all internet traffic your brand cannot ignore video marketing. With audience’s having an average attention span of only eight seconds it’s one of the best ways to hold attention and increase … [Read more...]