7 Influencer Marketing Trends That Will Rule 2018

7 Influencer Marketing Trends That Will Rule 2018

While influencer marketing boomed in 2017, it's been on the rise for a full decade. In fact, we first posted about it in 2008 after we attended a session at SES San Jose on social media analysis and tracking. Ten years later and influencer marketing has evolved from a rising trend into a proven marketing strategy, causing more and more B2C and B2B companies to start influencer programs of their own. As influencer marketing has gained steam, … [Read more...]

4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital landscape is simply too fast-changing to keep the business as usual mindset. But while the global rise of the internet, the explosion of social media, and the development of mobile technologies and other digital tools and platforms … [Read more...]

Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data

Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data

Infographic: What Marketers Really Think About Artificial Intelligence A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek Can Autonomous Stores Catch On? Brick-and-mortar stores are testing out an automation model, functionally converting their stores to vending machines. These may increase … [Read more...]

How to Become a Better Data-Informed Content Marketer

How to Become a Better Data-Informed Content Marketer

As a 21st century marketer, you already know that data is an important player in the content marketing game. Data helps us understand who our audience is, what they care about, and how our content impacts their decisions. It helps us connect all the dots — and continue to find new dots as attitudes, needs, and preferences change. But is your content marketing strategy taking advantage of all of the data you have at your disposal? Or is some … [Read more...]

Content Marketing Evolution: 5 Major Content Marketing Trends for 2018

Content Marketing Evolution: 5 Major Content Marketing Trends for 2018

Do you remember upgrading from an old square TV to a high-definition model? It was an amazing leap forward in the viewing experience. Then came 3D televisions…and no one really cared. Then even bigger screens, then curved displays, OLED, smart TVs, 3D and 4k. None of these advances have really fired up the imagination of the TV-buying public. These incremental improvements just aren’t compelling enough to inspire me to upgrade. The same thing … [Read more...]

Digital Marketing News: The Visual Internet, Influencer Marketing Trends, Sneaky Ads

Digital Marketing News: The Visual Internet, Influencer Marketing Trends, Sneaky Ads

How to Keep Up With the Rise of the Visual Internet [Infographic] Online media is increasingly visual — from personal photos to branded motion graphics, gif and videos. How can you keep up with the rising need for visual content? This infographic shares tips to help you stay on top of the trend and keep your viewers engaged. MarketingProfs 10 Million People Used Facebook Live on New Year’s Eve It probably won’t come as a shock that, for most, … [Read more...]

7 Examples of Brands Mastering Twitter for Social Customer Care

7 Examples of Brands Mastering Twitter for Social Customer Care

These days, there’s little doubt that social media is plays a pivotal role in a brand’s marketing strategy. After all, with roughly 2 billion internet users on social networks and counting, there’s massive reach and resonance potential. But couple widespread adoption with shifting consumer preferences and expectations—and the smell of major change is in the air. Social media is no longer just a marketing tool and a space to encourage positive … [Read more...]

Our Top 10 Influencer Marketing Posts of 2017 Plus Thoughts on 2018

Our Top 10 Influencer Marketing Posts of 2017 Plus Thoughts on 2018

This year demonstrated an explosion of interest in influencer marketing bringing with it a sharp increase in attention as well as implementation successes and failures. The mixed bag of advice for any shiny new object of marketing attention like working with influencers brings uncertainties, especially with rapid innovation, increased competition and self serving “influencer marketing experts” popping up on every digital corner. As … [Read more...]

Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You

Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You

Social Commerce Takes Hold. A study by PwC reports that 78% of consumers are influenced by social media when shopping online. According to Marketing Week, the “social commerce boom” is being fueled by young mobile consumers. Thirty-three percent of 18- to 24-year-olds say they would purchase items directly on Facebook, 27% on Instagram and 20% on Twitter. For 25- to 34-year-olds, the numbers decrease a bit: 30% on Facebook. For 54- to … [Read more...]

25 Women Who Rock Digital Marketing – Nominated by Men

25 Women Who Rock Digital Marketing – Nominated by Men

2017 marks the 8th year we’ve published a list featuring “women who rock” in the digital marketing space. I started the list in 2010 with social media specifically and after 5 years handed the reins over to Ashley Zeckman for a few years when the focus has broadened to digital marketing. In the past I would ask each years’ honorees to nominate someone for the following year and so on. Following that we started ranking the huge list of women in … [Read more...]

Top 10 Content Marketing Posts of 2017

Top 10 Content Marketing Posts of 2017

Content makes the Marketing world go ‘round, especially with our work here at TopRank Marketing. While content has been a steady drumbeat in the marketing mix over the past 7-8 years, marketers are still hungry for best practices, examples and the latest trends. Lucky for our readers, we have excellent content marketers contributing to our blog including Ashley Zeckman, Josh Nite, Caitlin Burgess and one of our new content team members this year … [Read more...]

Happy Holidays from the Team at TopRank Marketing

Happy Holidays from the Team at TopRank Marketing

It’s that time of year again, where here in Minnesota the snow is falling, the temperatures are dropping and hearts are warming with thankfulness and appreciation. 2017 has been a year of change, evolution and innovation for the digital marketing industry and at TopRank Marketing, we are incredibly grateful for the attention and trust that our community and clients and have put into our mutual success. Few people ever reach a fraction of … [Read more...]

Digital Marketing News: Top Ads 2017, Marketing Jobs 2018, Google Mobile First

Digital Marketing News: Top Ads 2017, Marketing Jobs 2018, Google Mobile First

The 10 Most Watched Ads on YouTube in 2017 – This impressive collection of work includes two video ads that exceeded 100 million views. Which was your favorite? Natalie Portman for Miss Dior or Dwayne “The Rock” Johnson” for Apple?  AdWeek B2B Tech Buyers More Motivated by Reliability & Ease of Use Claims Than Price. A study by Lavidge of 400 B2B decision makers in the US reports that technology buyers prefer reliability (64) over low cost … [Read more...]

Connecting the Dots from Data to Better Customer Experience

Connecting the Dots from Data to Better Customer Experience

I love how Tom Fishburne aka marketoonist always does a great job of showcasing marketing truths. While the focus for marketers to deliver the right message to the right audience at the right time is nothing new, it’s also safe to say that we have a lot of work to do. For example, I was recently in the position of having to look for a new external battery charger. I seem to burn through these things like candy. A search on Google gave me … [Read more...]