Digital Marketing News: 2018 Creative Trends, Organic Facebook Dead, YouTube Tightens Up

Digital Marketing News: 2018 Creative Trends, Organic Facebook Dead, YouTube Tightens Up

2018 Creative Trends – Shutterstock’s data and creative teams analyzed their customers’ billions of searches for images, footage, and music search and download data to discover the biggest year-over-year increases. What are the top trends? Fantasy, New Minimalism, Space, Natural Luxury, and Punchy Pastels among others. – Shutterstock ‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge. If … [Read more...]

Our Top 10 Influencer Marketing Posts of 2017 Plus Thoughts on 2018

Our Top 10 Influencer Marketing Posts of 2017 Plus Thoughts on 2018

This year demonstrated an explosion of interest in influencer marketing bringing with it a sharp increase in attention as well as implementation successes and failures. The mixed bag of advice for any shiny new object of marketing attention like working with influencers brings uncertainties, especially with rapid innovation, increased competition and self serving “influencer marketing experts” popping up on every digital corner. As … [Read more...]

Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You

Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You

Social Commerce Takes Hold. A study by PwC reports that 78% of consumers are influenced by social media when shopping online. According to Marketing Week, the “social commerce boom” is being fueled by young mobile consumers. Thirty-three percent of 18- to 24-year-olds say they would purchase items directly on Facebook, 27% on Instagram and 20% on Twitter. For 25- to 34-year-olds, the numbers decrease a bit: 30% on Facebook. For 54- to … [Read more...]

25 Women Who Rock Digital Marketing – Nominated by Men

25 Women Who Rock Digital Marketing – Nominated by Men

2017 marks the 8th year we’ve published a list featuring “women who rock” in the digital marketing space. I started the list in 2010 with social media specifically and after 5 years handed the reins over to Ashley Zeckman for a few years when the focus has broadened to digital marketing. In the past I would ask each years’ honorees to nominate someone for the following year and so on. Following that we started ranking the huge list of women in … [Read more...]

Top 10 Content Marketing Posts of 2017

Top 10 Content Marketing Posts of 2017

Content makes the Marketing world go ‘round, especially with our work here at TopRank Marketing. While content has been a steady drumbeat in the marketing mix over the past 7-8 years, marketers are still hungry for best practices, examples and the latest trends. Lucky for our readers, we have excellent content marketers contributing to our blog including Ashley Zeckman, Josh Nite, Caitlin Burgess and one of our new content team members this year … [Read more...]

Happy Holidays from the Team at TopRank Marketing

Happy Holidays from the Team at TopRank Marketing

It’s that time of year again, where here in Minnesota the snow is falling, the temperatures are dropping and hearts are warming with thankfulness and appreciation. 2017 has been a year of change, evolution and innovation for the digital marketing industry and at TopRank Marketing, we are incredibly grateful for the attention and trust that our community and clients and have put into our mutual success. Few people ever reach a fraction of … [Read more...]

Digital Marketing News: Top Ads 2017, Marketing Jobs 2018, Google Mobile First

Digital Marketing News: Top Ads 2017, Marketing Jobs 2018, Google Mobile First

The 10 Most Watched Ads on YouTube in 2017 – This impressive collection of work includes two video ads that exceeded 100 million views. Which was your favorite? Natalie Portman for Miss Dior or Dwayne “The Rock” Johnson” for Apple?  AdWeek B2B Tech Buyers More Motivated by Reliability & Ease of Use Claims Than Price. A study by Lavidge of 400 B2B decision makers in the US reports that technology buyers prefer reliability (64) over low cost … [Read more...]

Connecting the Dots from Data to Better Customer Experience

Connecting the Dots from Data to Better Customer Experience

I love how Tom Fishburne aka marketoonist always does a great job of showcasing marketing truths. While the focus for marketers to deliver the right message to the right audience at the right time is nothing new, it’s also safe to say that we have a lot of work to do. For example, I was recently in the position of having to look for a new external battery charger. I seem to burn through these things like candy. A search on Google gave me … [Read more...]

Digital Marketing News: Google Best Answer, Twitter Threads, Most Viral on Facebook

Digital Marketing News: Google Best Answer, Twitter Threads, Most Viral on Facebook

How Predictive Analytics Can Help Your Business See the Future. Now more than ever, predictive analytics are becoming available to small businesses looking to get ahead of the competition by mining their data and generating meaningful intelligence. From mapping customer purchase trends to optimizing product campaigns, predictive analytics can be the digital marketing solution your company needs. An investment in predictive analytics may give your … [Read more...]

Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids?

Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids?

TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. Onalytica Blog Study: 80% Of Brands Plan To Boost Video Spending In 2018. Of course Facebook and Google dominate video advertising with Facebook accounting for … [Read more...]

Digital Marketing News: F500 Are Visual, LinkedIn on Top, Business of Color

Digital Marketing News: F500 Are Visual, LinkedIn on Top, Business of Color

From golden arches to red bulls, color is fundamental to our recognition of familiar brands and color affects the way people react when they first encounter a company. Vistaprint worked with Dr. Sally Augustin of Design With Color to develop recommendations for the design of places, objects, and services that support desired cognitive, emotional, and physical experiences. Vistaprint Study: Social Media and Blog Usage by Fortune 500 Companies in … [Read more...]