Content Marketing Evolution: 5 Major Content Marketing Trends for 2018

Content Marketing Evolution: 5 Major Content Marketing Trends for 2018

Do you remember upgrading from an old square TV to a high-definition model? It was an amazing leap forward in the viewing experience. Then came 3D televisions…and no one really cared. Then even bigger screens, then curved displays, OLED, smart TVs, 3D and 4k. None of these advances have really fired up the imagination of the TV-buying public. These incremental improvements just aren’t compelling enough to inspire me to upgrade. The same thing … [Read more...]

The Content Marketing Juggling Act: How to Consistently Create Quality, Engaging Content

The Content Marketing Juggling Act: How to Consistently Create Quality, Engaging Content

The secret to juggling is to always have one of your chainsaws in the air. Simple, right? You have one more chainsaw than you have hands, so don’t try and hold all three at the same time. Simply, always be throwing and catching at least one. Ready to rev up your chainsaws and try it? Raise your hand… if you have one left. As anyone in the industry knows, content marketing is a lot like juggling chainsaws. It’s easy, we’re told: You just have to … [Read more...]

4 Search Trends That Made Waves in 2017

4 Search Trends That Made Waves in 2017

For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. “What are the best hiking boots for men?” became “best hiking boots men.” “How many ounces are there in a pound?” became “number ounces pound.” Question words, articles, adjectives, or any such linguistical fanciness would confuse the humble algorithms. But search is finally getting smarter. Search engines can parse whole phrases, … [Read more...]

Content Marketing Lessons from 4 Holiday Ad Fails

Content Marketing Lessons from 4 Holiday Ad Fails

Making a great holiday ad should be simple. Start with a heartwarming message about love, peace, and goodwill. Add twinkling lights and evergreen trees and families getting warm by a fire. Then add your brand’s logo discreetly toward the bottom right. There you have it – a holiday ad that won’t offend, creep out, or annoy anyone. It’s an easy formula, but one that a surprising number of brands mess up every year. Fortunately for us, they mess up … [Read more...]