3 Digital Marketing Techniques to Get Brand Exposure

Every brand develops in its own unique way. However, successful businesses share common marketing elements. If our blog has taught you anything, you know social media advertising is a must-do for small and large companies alike. But the buck doesn’t stop there. Strategizing social and growing your professional network requires more than just content promotion. Dan Gingiss has helped market several businesses throughout his career, including … [Read more...]

6 Signs Your Internship Isn’t Going to Land You a Job

Internships are bittersweet. They offer great opportunities to get experience in the field and build professional connections, but they don’t automatically guarantee employment. When interning, your objective should be to pad your resume with quality skills. Unfortunately, internships are pretty easy to screw up. Showing up late and accidentally calling your boss by the wrong name aren’t the only mistakes you can make (the latter of which I’ve … [Read more...]

How to Build a Roadmap for Customer Loyalty

In many industries, converting a consumer isn’t enough. Brands like Coca-Cola and Starbucks rely on loyal customers to keep buying their products. Any company that banks on customer loyalty has to deliver quality experiences over and over again just to have a fighting chance. Establishing customer loyalty is especially difficult in the fuel industry. If you’re anything like me, you don’t factor in staff friendliness or brand image when deciding … [Read more...]

Virtual Reality: The next Big Thing or Flash in the Pan?

In some ways, virtual reality (VR) represents the promise of the future. It allows us to participate in a setting that isn’t actually present, but feels as if it could be. But in other ways, VR feels like a relic of the past. There’s already a plethora of great technology readily available—smartphones, tablets computers, etc.— so virtual reality doesn’t really bring anything that special to the table. Plus, there’s not nearly as much of a demand … [Read more...]

4 Insightful Social Media Marketing Resources for Newbies

Unless you’ve been living under a rock for the last decade and a half, you probably know that social media is a big deal. These sites will help you reach your largest potential audience and give you better insights on prospect behavior. The stats speak for themselves. Although most of these platforms are free to use, there are still many entrepreneurs out there who don’t utilize their golden potential. If you’re worried that you’re not tech-savvy … [Read more...]

The Moon, Contests, and Stunts: 3 Brilliant Campaigns You Should Study

Trip Hunter isn’t just a marketer; he’s also a showman. Through a series of creative ad strategies for a variety of companies, Trip has been finding ways to set the bar high for the last 20 years. His campaigns haven’t always been smooth sailing. Last year, Trip headed marketing operations for Silicon Valley’s first-ever ComicCon. Starting from zero, he managed to provide over 60,000 attendees with some of the most unique con experiences of their … [Read more...]

How to Be a Great Storyteller

Marketing is all about developing relationships with audiences. Take it from Manny Rodriguez, the CMO of UCHealth and a true renegade thinker. Rodriguez changed the university clinical network’s image by marketing for people, not to them. Through storytelling, he provides a personal touch to advertising that other hospital networks can’t match. On the Renegade Thinkers Unite podcast, Manny Rodriguez chats with Drew Neisser about how he revamped … [Read more...]

Optimizing Twitter Hashtags for your Business

#Hashtags are the bread and butter of Twitter marketing. For B2B and B2C businesses alike, they can drive the right audiences to your brand’s profile. If you don’t know how hashtags work, the premise is simple. Tagging key phrases on social media sites creates clickable links. On Twitter, each hashtag link directs to a feed featuring all the people who used that same tag. In other words, optimizing Twitter hashtags makes your content more visible … [Read more...]

How to Optimize a Facebook Ad

You only get a couple of milliseconds to make an impression on a prospect through Facebook, so you better make them count. Since user attention spans are super short, ads need to jump out at them immediately—like the Jack in the Box from Elf. Luckily, Facebook gives you multiple opportunities to catch your target’s eye within those milliseconds. Elements like the ad image and headline can each strike an immediate impression. Here’s how to … [Read more...]

How to Optimize a Facebook Ad

You only get a couple of milliseconds to make an impression on a prospect through Facebook, so you better make them count. Since user attention spans are super short, ads need to jump out at them immediately—like the Jack in the Box from Elf. Luckily, Facebook gives you multiple opportunities to catch your target’s eye within those milliseconds. Elements like the ad image and headline can each strike an immediate impression. Here’s how to … [Read more...]

Is LinkedIn the King of B2B Social Selling Platforms?

When you think of social selling platforms for B2B, LinkedIn is probably the first one that comes to mind. Whereas social media sites like Facebook and Twitter are informal by nature, LinkedIn provides a professional atmosphere for businesspeople to connect. Despite LinkedIn’s reputation as the ultimate B2B platform, it has some kinks to work out. Feeds are becoming increasingly jammed with Work Anniversary notifications, and its limited user … [Read more...]

How to Preserve Brand Image During Bankruptcy

Opportunity is probably the last word you’d associate with bankruptcy; yet that’s the term Avaya software had in mind when it filed for Chapter 11 in January of 2017. Instead of panicking over its $6 billion debt, the company sought to capitalize on financial reorganization. With CMO Morag Lucey at the helm, Avaya launched a campaign to not only communicate its dilemma to employees, but also to maintain trust among customers. Lucey explains how … [Read more...]

Integrated Marketing Strategy 101

If you think developing an integrated marketing strategy sounds challenging, just imagine how difficult it must be for a global brand! That’s what Kofax Limited needed to do when Lexmark International, Inc. acquired it in 2015. The automation software company suddenly had to coordinate Lexmark’s worldwide groups to develop an integrated marketing strategy. Kofax CMO Grant Johnson was asked to lead the way. Grant Johnson tells his success story in … [Read more...]

The Single Most Important SEO Element for Your Blog Posts

Keywords and backlinks are prime factors in Google’s mysterious ranking algorithm. On-page SEO elements like these help define what you page is about, thus giving it a better shot to get noticed by users. However, tags and referrals alone won’t help you reach the top spot on search engine result pages (SERPs). The single greatest thing you can do to improve your SEO rankings is this: write great content. The top results on Google results are … [Read more...]