How to Make Products That Don’t Stink

Crappy products are marketing poison. Even if you’re a stupendous marketer with certifications from the world’s most prestigious universities, there’s only so much you can do advertise something that’s not great. Trying to sell an item with obvious room for improvement is like trying to bluff your way through a round of Texas Hold ‘Em with a pair of deuces; you probably won’t succeed. Here’s the bottom line: if your product stinks, nobody will … [Read more...]