4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital landscape is simply too fast-changing to keep the business as usual mindset. But while the global rise of the internet, the explosion of social media, and the development of mobile technologies and other digital tools and platforms … [Read more...]

7 Examples of Brands Mastering Twitter for Social Customer Care

7 Examples of Brands Mastering Twitter for Social Customer Care

These days, there’s little doubt that social media is plays a pivotal role in a brand’s marketing strategy. After all, with roughly 2 billion internet users on social networks and counting, there’s massive reach and resonance potential. But couple widespread adoption with shifting consumer preferences and expectations—and the smell of major change is in the air. Social media is no longer just a marketing tool and a space to encourage positive … [Read more...]

Year In Review: 6 Platform Changes That Shook Up Social Media Marketing in 2017

Year In Review: 6 Platform Changes That Shook Up Social Media Marketing in 2017

With 2018 on the horizon, we’re all in a state of reflection, looking back on all the good, the bad and the ugly 2017 brought us. When it comes to social media, it’s hard not to think about the latter two. With all the political turmoil and uptick in trolling, even Facebook recently admitted that its digging deep to turn the tide and bring well-being principles into the social experience. But while there’s little doubt that 2017 surfaced new … [Read more...]

5 Purpose-Driven Companies Making an Inspiring Splash on Social Media

5 Purpose-Driven Companies Making an Inspiring Splash on Social Media

As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are by supporting and working for companies that are making a positive and meaningful impact. And many companies are … [Read more...]

How Employee Engagement Helps Drive the Success of Your Marketing Efforts

How Employee Engagement Helps Drive the Success of Your Marketing Efforts

As our world becomes increasingly driven by digital technologies and the workforce experiences generational shifts, employee engagement is rising as a top focus area for many companies. After all, according to Gallup’s 2017 State of the American Workplace study, just 16% of the American workforce is “actively” engaged. Of course, when employees aren’t engaged, they’re a flight risk. In fact, Gallup’s research also revealed that 51% of employees … [Read more...]

12 Industry-Specific Opportunities for Boosting Social Media Engagement

12 Industry-Specific Opportunities for Boosting Social Media Engagement

In the ever-changing social media landscape, we marketers are often on the prowl for meaningful data and insights to understand what works, what doesn’t and where our opportunities may lie. As a result, we often turn to industry research and studies, which often feature benchmarks that help us better internalize our own metrics and understand how we stack up to the competition. While most studies offer incredibly insightful and useful … [Read more...]