Top Insights, Takeaways & Favorite Moments from #SocialBrand17

Top Insights, Takeaways & Favorite Moments from #SocialBrand17

For the past six years Nick Westergaard has brought speakers from around the United States to the good people of Iowa for his annual Social Brand Forum. This event has drawn speakers like Lee Odden, Ann Handley, Joe Pulizzi, Jay Baer, Tim Washer, Scott Monty, Mitch Joel, Chris Brogan and many more! This year, I was lucky to join some amazing speakers including Robert Rose, Melissa Agnes, Jason Falls and Marcus Sheridan as one of the speakers at … [Read more...]

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s Heather Hurst and Nordstrom’s Erica Gunn shared some great tips to help you scale work with the … [Read more...]

An Ode to Content Marketing World: A Look Back at Some of Our Favorite #CMWorld Moments

An Ode to Content Marketing World: A Look Back at Some of Our Favorite #CMWorld Moments

Can you imagine life before Content Marketing World? I can’t, and I will only be attending my third year of this information-packed conference this week. What Joe Pulizzi, Cathy McPhillips and the rest of the team at Content Marketing Institute have built over the past 7 years is truly amazing. Each day is filled with learnings from top content marketers, fun games and lunch and learns and awesome after-parties. Below you’ll find fun some … [Read more...]

[Infographic] The In-Flight Guide to Content Marketing

[Infographic] The In-Flight Guide to Content Marketing

Marketers who plan appropriately significantly increase their likelihood of success. Seems like a novel concept right? You’d think so, but unfortunately the day-to-day grind can cause many marketers to lose sight of what’s important and essential for content marketing success. In today’s competitive landscape, everything from your strategy to the actual content experience and the way that you amplify content that is created (or co-created) are … [Read more...]